Our Vision

Our mission is to connect you with technology to enhance growth, increase productivity, and empower innovation. We have twice been recognized as one of “America’s Most Trustworthy Companies.” The reason customers trust us is encapsulated in our Vision:

“A world of IT, where choosing the tech you need feels simple, not stressful.”

Our brand purpose is “to calm the confusion; guiding you and technology.”

At Sonic, we’ve got your back. We serve as an extension of our customers’ IT teams. In fact, we say “We are the IT Department’s IT Department.” Everything we do returns value to you.

Our Values

  • Respect:  Starts with empathy. We have a customer-first mentality. Our culture is based upon mutual trust and respect. In other words, what you worry about, we worry about.
  • Excellence: We continuously look for ways to better serve you. We strive for long-lasting relationships that grow stronger over time.
  • Teamwork: Working together drives innovation and success. We are accountable to our customers, employees, and shareholders by being curious about how we can better help them grow. Our curiosity inspires us to ask better questions which leads to better solutions.
  • Integrity: We’re honest and direct. We believe integrity comes from transparency which leads to excellence. Earning your trust is job #1.
  • Corporate Citizenship: We foster a socially responsible culture that supports diversity, equity, and inclusion, drives environmentally sound business practices, and encourages engagement in the communities where we work and live.

Building a Sustainable Future

Sonic employees are committed to making the world a better place. To support their efforts—and to continue advancing the corporate culture we’re all so proud of—the Connection Cares social giving program provides an outlet for our team members to make a difference in their communities. Connection Cares brings employees together with convenient, flexible opportunities to participate in fulfilling community engagement, personal development, and sustainability initiatives. From employee volunteerism to corporate giving, discover how Connection Cares activities are helping those in need.

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